As senior designer for the Television Academy, I've worked on everything from collateral for the Primetime Emmy® Awards, the Creative Arts Awards, the LA Area Emmy Awards, the College Television Awards, invites for member events with popular television shows, numerous trade and magazine ads featured in The Hollywood Reporter, Variety and People Magazine, logos, in-house collateral for our many departments, banner ads, posters, step and repeats, and a number of special projects aimed at promoting the Television Academy and its membership, and upholding the brand.
Logo, branding, and merchandise mockups for a modern Cuban fast-casual restaurant. Paladares aims to serve lighter, healthier Cuban food that doesn't make you want to take a nap when you're finished eating it.
Paladares is the plural of "Paladar," a term that in Spanish translates literally to "Palatal." However, in Cuba, Paladares is used exclusively to refer to restaurants run by self-employers.
Logo, branding, menu design and merchandise mockups for an upscale French restaurant and bakery.
Logo, branding, and merchandise mockups for a modern upscale Italian restaurant and bocce bar. U. Granaglia is named for the great Italian bocce player Umberto Granaglia who is widely considered the best bocce player ever.
Logo, branding, and merchandise mockups for a Los Angeles-based burger chain with a modern/retro vibe. Who needs a hamburger when you've got a Sam Burger?
Logo, branding, and merchandise mockups for an indoor cycling studio and lifestyle brand. Cyclefit offers state-of-the-art technology, a supportive yet competitive atmosphere, and highly trained spin instructors to help their members achieve their desired results.
Logo, branding, and merchandise mockups for a high-end knife company. Kyoto Cutlery based their cutlery on traditional Japanese knives which were originally derived from Japanese sword craftsmanship. They were looking for a logo that was friendly enough for the everyday amateur chef cooking at home, but trustworthy enough for the professional chef cooking at Michelin-starred restaurants.
Ticket Crushers is a California law corporation dedicated to fighting all traffic tickets. Based in San Francisco and facing tough competition, they needed a brand that showed they would fight for the people. They also needed an identity with bold colors and strong typography that would draw the attention of drivers 18 - 34 years old.
The Kitchen is considered one of the leading language customization companies in the world, specializing in subtitling, language dubbing and media services. Since 2002, I have served as Freelance Art Director, overseeing all of their branding and designing and launching their website.
WEBSCOUT & CO is a marketing service out of North Carolina who was looking to evolve their brand to better represent the different aspects of their company. The service they provide is essentially a search tool that aggregates and scores online reviews of agencies and categorizes them based on project variables.
I was asked to redesign the old WEBSCOUT identity into a broader brand identity called WEBSCOUT & CO. I would need to design an identity that would be an umbrella logo for the different branches of their business. The identity needed to be adaptable so that when used in different colors it could easily identify their different services: consultative vs. agency vs. aggregator.
The client wanted to keep her current turquoise color in use, but loved the green/blue gradient I presented.
My solution was an angled logo with plus signs descending in size, representing the numerous results found when searching using WEBSCOUT & CO.
New Jersey attorney Joseph Scura needed a rebrand for his law firm. While researching the client, I discovered that in Italian, "Scura" translates into a few different words; window, dark and storm. I explored using an image of a window with the sun and clouds peaking through, representing a brighter tomorrow. I also explored elements of a storm – lightning and clouds. The client quickly fell in love with the type treatment but wanted to explore different uses of the bolt.
The client ultimately chose the top JS monogram to represent his firm. Below are some of the unchosen logo concepts.
A selection of some of my favorite logos, marks and identities that I've created over the years for various clients or for fun.
Although I'm a full-time graphic designer, I love taking photos whether it's with my DSLR or iPhone. While it's mainly a hobby, photography has played a big role in some client projects as well.
Most notably, I shot the legendary waiters of Joe's Stone Crab in Miami Beach over two days. You can view those photos here.
In 2015, my wife and I honeymooned in Japan. I took close to 2,000 photos, but I won't make you scroll through all of those. Since then, we've traveled a lot more. Click here to view some of my favorite travel photos.
My photos have been featured in:
Getty Images Contributor
Pictory (Local Flavor Showcase)
Pictory (London Showcase)
View more of my recent photos at:
Waiting At Joe's is a book about the waiters at the famous Miami Beach landmark Joe's Stone Crab. It is NOT about the wait that often accompanies eating there, which can sometimes take up to 3 hours.
I had the pleasure of shooting the waiters at the restaurant over two days. I also developed the cover design concept that the publisher ended up using for the book.
Order your copy on Amazon.com or by clicking here. Also available on iPad, Kindle and in most book stores.
Traveling is my favorite hobby. Here are some shots of my favorite places captured with my DSLR and iPhone.