THE LAW OFFICES OF JOSEPH SCURA
New Jersey attorney Joseph Scura needed a rebrand for his law firm. While researching the client, I discovered that in Italian, "Scura" translates into a few different words; window, dark and storm. I explored using an image of a window with the sun and clouds peaking through, representing a brighter tomorrow. I also explored elements of a storm – lightning and clouds. The client quickly fell in love with the type treatment but wanted to explore different uses of the bolt.
The client ultimately chose the top JS monogram to represent his firm. Below are some of the unchosen logo concepts.