WEBSCOUT & CO is a marketing service out of North Carolina who was looking to evolve their brand to better represent the different aspects of their company. The service they provide is essentially a search tool that aggregates and scores online reviews of agencies and categorizes them based on project variables.

I was asked to redesign the old WEBSCOUT identity into a broader brand identity called WEBSCOUT & CO. I would need to design an identity that would be an umbrella logo for the different branches of their business. The identity needed to be adaptable so that when used in different colors it could easily identify their different services: consultative vs. agency vs. aggregator.

The client wanted to keep her current turquoise color in use, but loved the green/blue gradient I presented.

My solution was an angled logo with plus signs descending in size, representing the numerous results found when searching using WEBSCOUT & CO.