Amazon Prime Video Sports

Live sports streaming requires rapid, high volume creative that feels authentic to the league while maintaining strict Amazon brand standards across every single touchpoint. The goal is a seamless fan experience from the stadium to the living room.

As an Art Director III on the Prime Video Sports creative team, I directed and designed campaign assets for major properties including the NFL, WNBA, NCAA, NBA, and NASCAR. I executed high visibility WNBA courtside digital banners, designed targeted email campaigns for Thursday Night Football, and developed visual identities for new broadcast technology. I also directed a massive four phase key art campaign for a live collegiate event featuring Duke basketball. This required collaborating closely with GTM, Operations, and external agencies to deliver multi format key art, broadcast drop ins, and physical stadium signage under tight deadlines.

By bridging the gap between external agencies, internal marketing, and broadcast operations, I ensured Prime Video’s sports coverage remained visually cohesive and arena accurate for millions of live viewers. Visual assets are currently locked under NDA and will be added as they are publicly released.