Current role · In-House
Amazon Prime Video Sports
Live sports graphics built for streaming.
01 Challenge
Live sports on Prime Video has to feel like the league and like Amazon, everywhere the stream shows up.
02 Execution
As Art Director III on the Prime Video Sports creative team, I lead campaign creative, email and in-app graphics, and courtside signage across partnerships including the NFL, NBA, WNBA, NASCAR, and The Masters. Day to day, that means turning complex league and network assets into on-brand promotional systems and partnering with Operations, GTM, marketing, and internal design to keep the streaming experience seamless from app to browser to television.
03 Outcome
The work keeps Prime Video’s sports coverage looking consistent with both Amazon’s brand and each league’s identity, across every customer-facing format. Work samples will be added once public.