Case study · Client Work
Lemon Perfect
A real classic in Coke’s backyard.
01 Challenge
Zero sugar and organic weren’t enough in a category still owned by legacy beverage brands. Lemon Perfect needed a louder personality, especially in Atlanta.
I art directed the national outdoor campaign to give Lemon Perfect a bold identity, creating location specific work designed to stand out on any street.
02 Execution
I led art direction and copywriting for the Atlanta campaign with minimal visuals and confident headlines built for a highway glance and the grocery aisle.
Original OOH concept with minimalist visuals paired with punchy headlines like "Lemon + water. A real classic."
A second direction split the board, product and tagline on one side, the brand’s signature yellow cap owning the other.
03 Outcome
I delivered a full OOH and in-store concept package for Lemon Perfect’s home market, including board directions, headlines, and dump bin design.
