Case study · Client Work

Lemon Perfect

A real classic in Coke’s backyard.

RoleFreelance Art Director
ScopeOOH campaign, copywriting, retail
SectorConsumer Packaged Goods
Timeline2023

A concept for a campaign in Atlanta, Coke’s backyard.

Lemon Perfect bottle on blue, Original Lemon hydrating lemon water

01 Challenge

Zero sugar and organic weren’t enough in a category still owned by legacy beverage brands. Lemon Perfect needed a louder personality, especially in Atlanta.

I art directed an outdoor campaign to give Lemon Perfect a bold identity, creating location specific work designed to stand out on any street.

02 Execution

I led art direction and copywriting for the Atlanta campaign with minimal visuals and confident headlines built for a highway glance and the grocery aisle.

Lemon Perfect split-board billboard, Lemon + water. A real classic.

One direction split the board, product and tagline on one side, the brand’s signature yellow cap owning the other.

  • Lemon + water. A real classic.
  • Nice to meet you. We’re perfect.
  • Water with more than a twist.
Lemon Perfect minimalist billboard, Lemon + water. A real classic.

The other direction kept the board minimalist, with punchy headlines like “Lemon + water. A real classic.”

  • Lemon + water. A real classic.
  • Nice to meet you. We’re perfect.
  • Water with more than a twist.

03 Outcome

I delivered a full OOH and in-store package for Lemon Perfect’s home market, including board directions, headlines, and dump bin design.

Lemon Perfect in-store dump bin display design
Second in-store dump bin display concept for Lemon Perfect
In-House Television Academy Fount Amazon
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Made in sunny Los Angeles.