Case study · Client Work
Lemon Perfect
A real classic in Coke’s backyard.
01 Challenge
Zero sugar and organic weren’t enough in a category still owned by legacy beverage brands. Lemon Perfect needed a louder personality, especially in Atlanta.
I art directed the national out-of-home campaign that gave Lemon Perfect that personality: bold, city-specific creative that could hold its own next to legacy beverage brands on the street.
02 Execution
I led art direction and copywriting for the Atlanta campaign: minimal visuals, confident headlines built for a highway glance and the grocery aisle.
Original OOH concept: minimalist visuals paired with punchy headlines like "Lemon + water. A real classic."
A second direction split the board: product and tagline on one side, the brand’s signature yellow cap owning the other.
03 Outcome
I delivered a full OOH and in-store concept package for Lemon Perfect’s home market, including board directions, headlines, and dump bin design.
