I build brand systems and visual identities for global institutions and emerging startups.

My background includes sixteen years directing the visual identity for the Television Academy and the Emmy Awards, where I helped build a department, managed brand assets, and designed identities seen by over 10 million broadcast viewers across 120 countries.

Since then I have applied that same structural thinking to startups and consumer brands like Fount, Inflection, Chick-fil-A, and Joe’s Stone Crab. Whether designing premium FDA-compliant packaging, building presentation decks that secure Series A funding, creating unique identities and helping companies rebrand, or developing comprehensive visual libraries from inception, my focus remains on creating clean, timeless designs that function flawlessly.

I work closely with engineering, product, and marketing teams to ensure visual consistency across platforms. I also manage freelancers, vendors, and printers, ensuring all external execution meets strict brand standards. I build smooth production workflows that scale output and protect brand standards, while continually integrating modern tools, including generative AI, to optimize resources and reduce company costs.

When I’m not working I’m usually taking photos, experimenting in the kitchen, looking for somewhere new to travel to, or spending time with my wife, son, and dog.

NOTABLE PROJECTS

The Emmy Awards
16-year tenure shaping a global brand. Art directed the visual identity for the 70th Emmy Awards broadcast seen by over 10 million viewers. Partnered with marketing to drive a 257% increase in active membership. Managed a four-person design team and maintained visual consistency across broadcasts, red carpets, campaigns, and event environments. Currently returning as a strategic consultant for the 2026 season.

Fount & FlyKitt
Led creative as the sole designer for Series A scaling. Rebranded and launched Fount and FlyKitt in 30 days. Designed pitch decks, comprehensive FDA-compliant packaging, websites, and mobile app UI. Reduced creative production costs by over $50K by integrating generative AI workflows into the process.

Inflection
Provided creative leadership for an enterprise health and wellness platform serving Fortune 100 clients and 6 million+ users. Standardized the visual identity across six product lines following a major rebrand, designed 400+ custom course graphics, and created high-stakes presentation decks that directly supported enterprise contract renewals.