Television AcAdemy & EMMY AWARDS
For sixteen years, I led the visual identity of the iconic Emmy Awards, a global brand witnessed annually by millions. My tenure was defined by the challenge of maintaining the prestige of a legacy institution while modernizing its brand for a rapidly evolving digital landscape.
KEY ACHIEVEMENTS
Brand Growth & Impact
I played a pivotal role in a visual transformation that helped grow the Academy’s membership by 257%, scaling the organization from 7,000 to over 25,000 members. This growth was supported by a modernized brand strategy and consistent messaging that I helped develop and implement across all platforms.Creative Leadership & Team Management
As Art Director and second-in-command, I managed the day-to-day operations and an in-office creative team while the Creative Director operated remotely. I served as the primary lead for internal designers and external vendors, collaborating directly with senior leadership and television networks to ensure brand integrity was maintained on a global stage.Systems & Workflow
I championed the adoption of new software and creative workflows, resulting in a significantly faster project turnaround time and improved accuracy. I optimized internal production processes to meet aggressive deadlines without compromising the high-end aesthetic required for the Emmy brand.Broadcast & Event Design
I oversaw the creative direction for massive environmental and digital installations, ensuring the Emmy brand came to life seamlessly during live broadcasts. This included attending every ceremony and ball from 2006 to 2022 to ensure visual consistency from the red carpet to the main stage.Brand Stewardship
Starting as a Production Designer and steadily climbing to Art Director, I fostered a deep institutional trust that allowed me to consistently exceed creative expectations for over a decade. My long-term stewardship ensured the Academy remained the gold standard of the television industry.Media Strategy & Creative Production
Managed print and digital placements promoting the Emmy Awards telecast across social media and major trade publications, including People, The Hollywood Reporter, and Variety. Worked closely with marketing and corporate partners to sign and renew ad deals. This scope involved full creative versioning of complex key art into a comprehensive suite of deliverables, ranging from large-scale print spreads and digital display banners to platform-specific social assets. I also developed a series of animated GIFs with transparent backgrounds to be used on Instagram Stories promoting the Emmy Awards.
Project Scope
Brand Identity
Logo Design
Collateral
Invitations
Tickets
Signage
Visual Identity
Event Art
Step & Repeat
Banner Ads
Programs Used
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Adobe InDesign
To celebrate the 70th anniversary, the entire Design Department, as well as an external design agency, worked on concepts for the special logo that would be used year round to promote the Emmy Awards. A logo I designed was chosen to be used on everything from billboards to stationery to trade ads to on-air broadcast graphics, down to the hamburger boxes served at our Governors Ball. The logo was seen by over 10 million people.
Invitations for various Emmy related events: the 70th Los Angeles Area Emmy Awards, the Performers Nominee Reception party celebrating nominated actors and actresses on Emmy weekend, and the 70th Emmy Awards show invitation.
Invitation package for the 73rd Emmy Awards (2021). Four color-coded invitations and nine total RSVP cards were printed to distinguish the Primetime Emmy Awards show from the three Creative Arts Emmys shows. All invitations and RSVPs were printed on soft touch papers with no ink whatsoever. The invitations utilized reflective foils only, in gold, red, blue, and purple. Black foil was used for the Primetime Emmy show RSVP. These foils were used for all design elements, QR codes and copy.
Key art created for various Television Academy events; from the annual College Television Awards, to the “Evenings With” events featuring the cast of popular shows, to special events and initiatives.
Various logos designed for different Television Academy & Television Academy Foundation programs, initiatives, and awards.
Annual print and digital campaigns promoting the Emmy Awards telecast, published in People, The Hollywood Reporter, and Variety. This work involved the creative versioning of complex key art into a comprehensive suite of deliverables, ranging from large-scale trade spreads to platform-specific social assets and animated GIFs for Instagram Stories. I also managed the associated media budgets and worked alongside marketing and corporate partners to secure and renew annual ad placements.
