Study

Process

A curated collection of early concepts, alternative directions, and archived favorites that still deserve the spotlight, from projects that shipped to ideas that live on as process.

RoleArt Director
ScopeBrand Identity, Logo, Collateral
SectorVarious
Timeline2012–2026
Nice Supps

Identity and label design for Nice Supps, a wellness brand built on honesty and purity. A clean visual system using transparent materials and friendly naming conventions like Mighty Multi and Probiotic Pal.

Great Greek

Restaurant branding exploring a warm, contemporary Mediterranean identity.

Mootz & Tom

Concept brand system for a steakhouse that never opened: naming, identity, menu, merch, and OOH with an old school soul and a brighter, more playful palette.

Red Shoes Pictures

Branding for Red Shoes Pictures. The final logo can now be seen in the end credits of Netflix’s hit show Pieces of Her.

Existent Films

Logo concept for Existent Films.

Lalo

Business card concepts designed for meetlalo.com.

Victory Extracts

Brand identity and packaging for Victory Extracts, a premium line of organic Delta 8 gummies and beverages tailored for a youthful, wellness-focused audience.

Solmar

Concept naming, identity, and packaging for a premium Mediterranean sea jerky lifestyle brand, built to feel coastal and shelf-ready rather than gritty snack aisle default.

Eric Broad Real Estate

Brand identity centered on a clean, quick-to-read visual language. Deep ocean and crisp light blues reflect the coastal energy of the Miami market.

Revyrie

Brand refreshes and new logo systems developed for both existing and newly launched companies within the Revyrie portfolio.

Revyrie
Archetype
Clarity
Gravity + AV
Legacie
The Nautilus Hotel

Conceptual branding for The Nautilus Hotel in Miami Beach. A modern art deco system spanning a shell-inspired monogram, environmental signage, and guest collateral, honoring the hotel’s architectural roots through a refined coastal lens.

Made in sunny Los Angeles.