Case study · In-House
70th Emmy Awards
Anniversary identity that carried the show worldwide.
Identity
Used across collateral, paid media, and broadcast, from stationery to the stage.
Reach
Millions of viewers tuned in to the 70th Emmys identity across the globe.
120 Countries
The show and its branding reached audiences in countries near and far.
01 Challenge
The 70th Emmy Awards needed an anniversary mark strong enough to own a full year of the show: billboards, stationery, trade, digital, and the Governors Ball, without losing the prestige the Academy had built over decades.
02 Execution
For the 70th anniversary, the in-house design department and an outside agency both pitched concepts. The mark I designed was chosen. It ran all year long on billboards, stationery, trade, digital, even Governors Ball hamburger boxes.
70th Emmy Awards identity
70th Emmy Awards invitations
03 Outcome
On the night of the show, the mark lived on the red carpet, the stage, and across the broadcast. Invitations and trade had already carried it through Emmy season, so by airtime the anniversary identity was the throughline for the whole year.
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