The Challenge
Fount needed to transition from a startup concept to a wellness powerhouse. As the lead designer I was tasked with building a cohesive visual system from the ground up while simultaneously launching their first consumer facing product, FlyKitt, under a very tight timeline.

My Role
I acted as the sole creative lead, working directly with the leadership team. I was responsible for everything from initial brand strategy and packaging design to art directing photoshoots and collaborating with engineers on our mobile app interface.

Design Decisions

• Speed through integration: With aggressive deadlines, I incorporated AI tools like Midjourney and Adobe Firefly into my daily workflow to conceptualize marketing assets. This kept our output high-end while cutting production costs by over $50,000.

• Cohesive system building: To keep the brand identity consistent across websites, packaging, and digital collateral, I developed comprehensive brand guidelines. This ensured that whether a member was holding a product box or using our app, the experience felt unified.

• Prioritizing clarity in UI/UX: For the FlyKitt app, I worked with our engineering team to simplify the user interface, focusing on making complex performance data intuitive and easy to digest at a glance.
  

The Outcome
The brand identity I established helped position Fount as a premium player in the wellness space. Key outcomes included:

• Successfully launching FlyKitt in 30 days.

• Designing investor decks that were fundamental in securing the company’s Series A funding.

• Creating a suite of assets, from FDA-compliant packaging to brand videos, that maintained high visual standards as the company scaled.

While much of my work remains confidential, the projects highlighted here showcase my ability to lead design initiatives across branding, product, digital, and marketing channels, all within a fast-paced, high-growth environment.