Case study · In-House
Fount
Top-performer wellness. First public product. Thirty days.
Fount needed to look like a serious wellness brand while launching its first consumer product on a tight timeline. Strategy, packaging, photography, and app UI moved together with engineering, not in sequence.
The new FlyKitt packaging design features a lighter color palette for better visual recognition on nighttime flights, and enhanced color capsule callouts that include function names for easier pill identification.
FlyKitt Bundle press photo, showing the redesigned packaging, product renders, and redesigned app UI.
Brand film, testimonial, and looping heroes for fount.bio and the FlyKitt site, art directed and produced to carry the same premium tone as the product.
Fount Overview Video
Fount looping hero video
Fount Brand Video
FlyKitt looping hero video
As the first design hire and Lead Designer, I built the visual language from the ground up: Series A investor materials, FDA-compliant packaging for FlyKitt and the supplement lines, website and app with engineering, on-location lifestyle and product shoots, and the production systems that kept a lean team shipping.
Lifestyle photography built for press and product, work that ran on Axios, in coverage, and on fount.bio.
Brand guidelines so the box, the site, and the app felt like one system. Product shots below use the final FlyKitt packaging.
When shoot costs climbed, I pitched an AI route. A Midjourney and Photoshop hero led FlyKitt for years and is still in use, with more images built for the app, site, marketing, and sales deck.
The face of FlyKitt, an AI image created with Midjourney, ChatGPT, and generative AI in Photoshop, used in place of an on-location photo shoot and saving the company upwards of $50K.
Identities and marks across the product line, including FlyKitt, Fount Chat, and membership tiers One, Pro, and Black.
One brand system, three membership tiers, from $399/mo to a fully bespoke Black tier.
Sites for Fount and FlyKitt with static heroes and looping video, tuned to the same system.
With engineering, FlyKitt’s performance data was simplified to read at a glance. Permanent dark mode for night flights. The app holds a 4.7 star rating in the App Store.
FlyKitt app icon.
FlyKitt launched in 30 days and refined over the next year. Investor decks I designed supported a successful Series A. The system scaled from FDA-compliant packaging to brand video: sleek, modern, high-end, and trustworthy.
Fount announces $12M Series A
Business Wire, March 2023