Case study · Client Work
Dream Clean
A redesign built for health store shelves.
01 Challenge
The product worked. The packaging didn’t. Retailers needed a clearer label system, so the redesign made the product’s quality and purpose easy to see at a glance.
Before, the original label left the product’s quality and performance less visible.
02 Execution
I was asked to make sense of the packaging. I designed a premium labeling approach with custom icons that communicate plant-based, cruelty-free, and safe for people and pets at a glance, anchored by the line “Cleaning products with purpose.” That line also carried the brand’s identity as a woman- and Black-owned, mission-driven business onto the package itself.
After, a premium look built to signal quality the moment a shopper walks down the aisle.
Side by side, the full extent of the redesign, from generic label to a shelf-ready system.
03 Outcome
The rebranded bottles secured shelf space at Southern California Lazy Acres stores. The company also expanded their offerings, growing into a residential and commercial cleaning service using its own products.
The finished packaging system across the full scent line, Lavender, Lime Thyme, and MintTea.
Mantra, Solmar, Nice Supps.
See all CPG work →
Chick-fil-A, Olio Italian, Nautilus Hotel.
See all hospitality work →