Case study · Client Work
Joe’s Stone Crab
100 years. The people behind one of America’s highest-grossing restaurants.
01 Challenge
Joe’s Stone Crab is famous for waits that run up to three hours. For the centennial book, the brief was to put the people who built that legacy at the center, while still acknowledging the line that made the restaurant a legend.
I art directed and photographed the staff portraits on site over three days, building a permanent visual record for the anniversary book instead of another round of food photography.
02 Execution
With full access, I skipped the usual food photography and photographed the servers instead. The goal was a permanent record, not trendy editorial.
03 Outcome
Waiting At Joe’s was published and distributed nationwide, and is available on Amazon.com. One photograph of the captains now hangs permanently at the restaurant’s entrance next to one taken by Helmut Newton.

This photograph of the wait staff captains was selected for permanent display at the entrance, paired with a candid shot of the captains taken by Helmut Newton on one of his visits.

Both photographs as they hang today, framed side by side at the entrance.
















