Olio Italian is an upscale, chic restaurant featuring fresh pasta made daily, sommelier selected wines, and a classically trained chef. I was brought on to develop a brand identity that felt clean and modern while hinting at a classic Italian heritage, reflecting the intimacy of the dining room experience.

KEY ACHIEVEMENTS

• Comprehensive Brand Identity System
  I led the creative direction for the full branding system, including logo development, visual standards, and merchandise mockups. Every element was designed to balance the high end nature of the menu with a welcoming, intimate atmosphere.

• Modern Classic Aesthetic
  I developed a visual language that feels fresh and contemporary while maintaining a connection to traditional Italian dining. This involved a careful selection of typography and color palettes that feel upscale without being unapproachable.

• Iterative Logo Development
  I explored a range of logo concepts to find the perfect balance between chic minimalism and classic European charm. By testing multiple directions, I was able to refine the final mark into something that feels as intentional as the restaurant’s sommelier selected wine list.

• Tactile Brand Extensions
  I oversaw the design of various physical touchpoints to ensure the brand felt cohesive across the entire guest experience. From merchandise to environmental mockups, each piece reinforces the premium nature of the Olio Italian brand.