During my time at Inflection, an employee education platform supporting people through life’s pivotal moments such as fertility, menopause, divorce, and end-of-life care, I served as Lead Designer. Because of the sensitive nature of the content, most of the work lives behind a member paywall. My primary focus was bringing all six inflection points together under one cohesive brand system. I cleaned up and perfected the various company logos, developed comprehensive brand guidelines in Figma that were adopted company-wide, created scalable templates for the communications team, and ensured visual consistency across every touchpoint.

I redesigned the existing email journey, which had been using outdated pre-rebrand assets and felt disjointed, streamlining it into a cohesive, brand-aligned system. I also designed hundreds of graphics and charts for key inflection-point video content, renewal materials to support client retention, and a wide range of sales and marketing assets that helped bring on new clients. In addition, I created decks and presentation materials for sales, marketing, and C-suite leadership, ensuring the brand showed up clearly and professionally at every stage of the customer lifecycle.

My overarching goal was to make the company feel more unified and buttoned-up. I conducted a comprehensive audit of brand assets across Figma, Canva, PowerPoint, Google Docs, Slides, and Sheets, identifying inconsistencies, organizing files, and cleaning up legacy materials. The result was a clearer, more cohesive visual system that strengthened both internal alignment and external brand presence.

The examples below are publicly shared materials that reflect a small portion of the work I led during my time at Inflection.