Case study · Client Work
Mantra
Natural ingredients. A real sense of calm.
01 · Challenge
Mantra was entering a crowded wellness market. It needed to feel premium and approachable to health-conscious shoppers in their 30s and 40s, without reading like another cryptic tincture brand.
I led brand and packaging design for the launch, developing an ingredient-forward visual system and managing overseas manufacturing so the design held up from the factory floor to the shelf.
02 · Approach
The system stays clean and readable at a glance, so premium feels approachable instead of cryptic.
01 / 06
A clean, ingredient forward system designed to fit a Whole Foods shopper’s routine at a glance.
03 · Outcome
A market-ready product line, structured to support future expansions.
