Mantra is a brand focused on bringing all natural products to market designed to help consumers relieve everyday stress and anxiety. I developed the full branding system, including the logo, typography, and color palette, while managing the packaging process from initial design through overseas production.

KEY ACHIEVEMENTS

• Targeted Brand Positioning
  I developed the visual voice to appeal to health conscious consumers, specifically targeting the 30-49 year old demographic. The design was engineered to fit seamlessly into the lifestyle of a Whole Foods shopper, prioritizing a clean and premium aesthetic that communicates quality and trust.

• Product Identity & Ingredients
  I focused on highlighting the high quality ingredients, including the use of adaptogens and 600mg of broad-spectrum CBD. The goal was to ensure the calming effects of the product were reflected in the branding, making the benefits clear to a consumer looking for natural stress relief.

• Production & Manufacturing Oversight
  I managed the technical packaging requirements, working directly with Chinese dielines and overseeing overseas printing and delivery. This ensured that the final physical product maintained the integrity of the original design throughout the manufacturing process.

• Visual Consistency
  I maintained a cohesive look across the initial product launch and the CBD tincture expansion. Every element was designed to reflect a minimalist and grounded aesthetic, ensuring the brand felt like a natural addition to a wellness-focused daily routine.