Solmar is a premium line of sun-cured, wild-caught sea jerky that captures the essence of Mediterranean coastal living. With a focus on transparency and good for you ingredients, the brand offers a sustainable, all natural snack designed for health conscious consumers who value both quality and aesthetic sophistication.

KEY ACHIEVEMENTS

• Mediterranean Inspired Visual Identity
  I developed a brand identity that draws inspiration from the vibrant coastal towns of Italy, creating a sense of approachable luxury. The logo and typography were designed to mirror a laid-back yet chic Mediterranean aesthetic, ensuring the product feels as fresh and authentic as its seaside origins.

• Category Disruptive Packaging Design
  I designed a packaging system featuring bold, colorful stripes reminiscent of iconic Italian beach umbrellas to create immediate shelf impact. This visual strategy departs from traditional jerky tropes, positioning Solmar as a premium lifestyle brand rather than a standard snack product.

• Sustainable Brand Narrative
  I anchored the visual storytelling in the purity of the ingredients and the simplicity of traditional sun curing methods. Every element of the visual identity, from the color palette to the iconography, was crafted to emphasize the product’s connection to the ocean and its commitment to sustainability.

• Strategic Market Positioning
  I balanced a high end, nutrient dense value proposition with a visual voice that feels accessible and fresh. By highlighting the 7 grams of protein and high omega-3 content within a sophisticated design, I ensured the brand appeals to health conscious consumers looking for a guilt free,