Chick-fil-A logo with white text and a stylized chicken head on red background.

AXIS

I was brought on to concept the visual voice for Chick-fil-A’s potential TikTok debut. The challenge was taking the brand’s signature hospitality, humor, and warmth and making it work on a platform that’s usually pretty chaotic. I wanted to make sure the transition felt native to the channel but still felt premium and intentional.

KEY ACHIEVEMENTS

  • Interactive Social Strategy
    I developed a pause and play sauce shuffle game designed to stop the scroll and turn passive viewers into active participants. This was a way to introduce the brand to a younger audience through a quick game that felt like a natural fit for TikTok rather than a traditional ad.

Project Scope
Social Media Campaigns
OOH Billboard Design

Programs Used
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Adobe Firefly

Chick-fil-A’s TikTok Debut: As Chick-fil-A prepared to expand its digital presence, this project focused on conceptualizing an engaging, on-brand debut for the company’s first-ever TikTok post. The challenge was to define the tone, visual approach, and messaging strategy that would resonate with TikTok’s audience while staying true to Chick-fil-A’s values. The concept needed to capture excitement, encourage interaction, and set the foundation for an authentic and memorable presence on the platform.