What’s driving this project? (e.g., growth, outdated visuals, strategic shift, new audience, new company, new product launch)
Briefly describe your core audience (age, interests, motivations). Note any shifts over time if your company has been in business for a while.
What problems are you solving for them?
(e.g., awareness, sales, alignment, customer feedback)
Premium, Playful, Approachable, Bold, Minimal, Nostalgic, Tech-forward, Editorial, etc.
Logo uploading, resizing, etc.
This helps tailor the scope, timeline, and recommendations to fit your needs.